We design news for your business

You pay to the cable companies a monthly fee for more than a hundred channels, but always end up on the same ones: live sports or news. SuperGraph prompts you to have a tailored newscast: one that promotes the products that the owners want to show and, at the same time, people appreciate what they see, because it gives them content that is interesting.

SuperGraph was featured at Media Party, the most important event about innovation applied to media in Latin America. (English subtitles available) 

HOW IT WORKS

THE SETUP

SuperGraph is an app developed for Android devices running on a set top box, like the one in the photo. Its contents are updated via WIFI. The setup is really easy: it only needs to be on wifi and connect the Android set top box via HDMI to the TV. Once installed the UI will refresh its contents every 3 minutes. 

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THE NEWSROOM

We have a team that searches and chooses the best news for you 24/ 7. Every set top box is configured to receive only the kind of news that you think your clients will be interested in. So if you are in an economics convention, you would only receive economics-related news and those about the convention itself: behind- the- scenes interviews with the speakers or a live feed from the main auditorium. But if you are a bar owner and think that your clients are keen on sports, music and movies, we´ll then send you only news about that: no politics, no economics or news about the weather.

You know your audience, SuperGraph helps you getting to them

 

Customize the news based on where you are viewing them, because the more you know the venue, the better you know the customers. And the better you know your clients, the more effectively will you deliver news to them, because you know exactly what they want.    

 

Restaurants

Also for bars and coffe shops

The best way to explain it is with an example: a bar in the corner of a school whose clients were all teenagers between 12 and 17 years. The owner just wanted on the TV content of entertainment, music and sports. The result was that 3 out of 10 guys ordered the promotions that SuperGraph were showing.

Banks and Queue Shops

ALSO FOR CLINICS OR WAITING ROOMS

Usually banks show enterprise content surrounding the queue in the screen that do not help the waiting. Several banks told us about not being able to put the cable on the screen because of the ads from rival companies. SuperGraph can display news they think are more suited for their clients and show only the products they want.

Education

FOR SCHOOLS AND UNIVERSITIES

Maybe a class have move to another floor of the building. Maybe an activity got suspended. For any of this news and for the news than can be developed by the same journalism students, SuperGraph can be a huge practice for them and a way to communicate to the students.

Local News

HELP LOCAL STATIONS MAKE NEWS

First and foremost, SuperGraph is a news channel. Our mission is to give the news that are relevant to place where is shown. It just fits perfectly as a way to engage with local newsrooms to get their content to the right audience.

Expos

ALSO FOR EXHIBITS OR CONVENTIONS

Organizers need to show where and when the next talk is going to take place. And if the room is full, they can use SuperGraph to show live the event for all the people that couldn't get into the room. All accompanied by news and interviews with the stars of the event.

Public Transport

ON THE TRANSPORT AND ON THE STOPS

Everyone uses their mobile device on public transport. SuperGraph provides wifi, so that when you connect to it, you are able to develop the news that you saw in our interface.

DEMO VIDEOS

SUPERGRAPH BARS AND RESTAURANTS

If you have a bar, you would like to advertise your product´s  on the screen. We can do that. If you know your clients, you know the ages, taste and what would they like to see on the TV. We can do that too. Watch the video on the right, that shows how the UI works. (English Subtitles)


OUR STATEMENT

SuperGraph was founded by people with a background on legacy broadcasters and news channels. Knowing the huge structure and gigantic HR that a traditional news network has, we knew that in order to do something new, but we needed to think about every step of the process again. On the left we show you how.  (English Subtitles)


ABOUT US

Nicolás J. Russo

Nicolás is an editor and designer for a multitude of media including miniseries, feature films, ads, news channels and documentaries. He has been working on the business for more than 15 years now, a big part of them were in news-related media (C5N, America 2, Endemol, Channel 13 to say a few) 

His passion for technology, combined with his love for art, naturally led him to pursue studying industrial design, so he started a 3 year course and got a degree in 2015.

As a result of this and his experience in news gathering, Nicolás founded SUPERGRAPH. His work has been featured in 2015 and 2016 Media Party as a innovative product for journalism such as well as being awarded with a grant by IAE business school in 2015. You can watch his portfolio at nicorusso.com (Photo Credit: RAMIRO CHANES)

Juan M. Resua

Juan has a PhD in Marketing from the University of Business and Social Sciences. He worked in the marketing department at several companies from the fields of real state, telcos. He was leading the Marketing department of the most important amusement park company from Argentina, called Parque de la Costa. Nowadays, he develops and supervises new franchise businesses for his own company.

This experience was crucial to allow Juan to get SuperGraph to be tested in more than 50 shops to prove the project´s viability.

Choose 

You can fill the form on the right, EMAIL US or follow us on twitter

EMAIL

NICOLAS@SUPERGRAPH.news

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